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Stain Alive
Are you really stain' alive?
Dad, do you remember when you found a red lipstick and you came up to me and said smiling, “Are you by any chance a Drag Queen?"
Well, unfortunately not. I needed that lipstick for this campaign.
Stains are proof we did not sit in our comfort zone, but we really got ourselves into the game.
'Stain Alive' considers and sees stains in a different way, from an unusual point of view. The idea is to get people to accept them, not to be afraid of stains, but, on the contrary, to get dirty and live the moments to the full.
Art Director: Marco Da Re
Copywriter: Alessia Burri e Nicola Sassi
Project Typology: ATL e TTL
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Never ask a friend for help with painting. They will always find a way to stain all your room.
Dogs and gardens will never
get along, that’s for sure. You will always get covered in dirt, there is no other way!
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